Samen MAX in de winter: gezellig voor de buis

What is “Omroep MAX” in Dutch broadcasting?

Omroep MAX is the Dutch public broadcaster founded in 2002 specifically for viewers over 50. It now produces a startling chunk of Dutch primetime: Heel Holland Bakt, De Beste Zangers, Tijd voor MAX, the Sinterklaasjournaal. The audience demographic kept the network growing past every other narrow public broadcaster, and MAX is now a quiet powerhouse of Dutch TV. The signature aesthetic: warm, well-lit, no irony. Voor de buis (“in front of the tube”) is the verb.

In this Omroep MAX winter clip, the chitchat layers small Dutch details: “1000 lichtjes op de straat.” / “Alles ziet er altijd zo uit in de winter.”